Search engine optimisation can be found through social networking sites. It is just one more technique to get your site out there for the world to see. However, you have to have the proper means of social networking to make it work for you in your SEO strategy.
Social networking solely to build business can be an irritation to those using the site. They may not want to be spammed about your products or services. These individuals also do not want you to make friends to get a link and then ignore them. So there are some practices you need to know before you tap the social networking opportunities.
First of all if you want to help promote yourself then find like individuals. Find someone who has the same interests as you, who might be interested in your product, or have information that could contribute to your site. In this manner you get to make friends, talk with them, discuss your favourite topics, but you also get the links you want. This method helps you build quality links by establishing friendship.
For example you could ask them to publish an article regarding information about what you sell. In this manner you would construct facts say about “herbal remedies” and have a link on where to buy the remedies you mention. They post the article with the link and you have a natural link that does not look like it came from you. You then offer to do the same thing. The social networking site you are on has no rule against this, neither does the search engine.
You are also helping to link your site with their site in a direct link as well as an outside link from a secondary source.
Whenever you use a social networking site make sure you are courteous. Make sure the people you contact understand what you are looking for and hoping to accomplish. But more than that, make sure you remain friends. Don’t always ask to have help in promoting your site. A one shot deal will still help you get up in the rankings over having several. It will also help keep the suspicion of wrong practices down.
You should never publish content on the social networking sites that you have posted on your own site. In other words no duplicate content should be used. Anything on Digg, MySpace, Facebook, etc. should be original and thought provoking. Do not write an article that sounds as if you are hocking a product. Information is warranted, a sales pitch is not.
Your social networking sites should be more about you. You need to be trusted. You can certainly talk about what you do for a living, discuss the challenges, and have a blog style site on a social networking site, but discuss other things as well. As about others interests, find out about their stuff. The best way to slip in a link is to have a conversation where it is mentioned for others to have a look if they want, especially if you use the link as an example among others.